Why you should care about the all time high 2020 for “Kid’s desks” and “Office chairs” on Google Trends

– Storytelling based on statistics has never been more interesting!

Statistics from Google Trend, showing search terms in graphs. The vertical scale shows the percentage (0–100) of all searches measured at the same time. The horizontal scale shows results from five years of statistics in the USA. The first spike is ”work with kids at home”. The second spike came when people realized that they were in for a longhaul, and decided to buy office desks and office chairs. ILL: GOOGLE TRENDS.

Perhaps unsurprisingly, Google is the world’s most visited website and search motor. It’s even one of the most-searched terms on Microsofts competing, but smaller, search motor Bing (”google” is query number three to be exact, only bypassed by “facebook” and “youtube” ). But more importantly, for this text, it’s possible to extract so many facts about peoples behaviors and wishes from Google’s statistics, not only through your own website analytics set up, but also from global, or local, trends in search words.

So, why would you care? Well if you are a business owner selling office chairs or kid’s desks, a year like this you should clearly be interested in profiting from the increased interest in your products. Maybe you should try to put some ads including keywords out there, on Google, Bing and Facebook? And make sure that you have texts on your website that include the words too? Because 2021 seems to hold just as many surprises as did 2020, when it comes to analyzing traffic, individual queries and personalized content.

Let’s dive into it!

Clip of review from the largest Swedish Financial Daily, “Dagens Industri”, showing a text about a business owner (the photo) who has managed to grow his business with office chairs during the pandemic, and another (the add) advertising sales of used office furnitures. Smart digital strategies can help businesses grow! ILL: DAGENS INDUSTRI.

If you are a therapist, after having a look at the statistics for the past year maybe you should also react, start to digitalize your services and prepare for online counseling. Because although numbers of searches for “Counseling” on Google are always high, and tend to spike around Christmas and at the end of the year, during spring 2020 the searches just kept falling, and falling.

People all over the earth have spent more time at home than ever during the past year, and normally that should have been a source of frustration, conflict, and even violence. But at the same time, since many of us are also working at home, this seems to have reduced stress and made those who have jobs really grateful that they can actually avoid transports, work more or less in their pyjamas, and spend more time at home with their families.

Even though “Isolation” took a spike jump of it’s own, just after announcements of quarantine and lock-downs, the word was back to it’s normal levels among searches in June, as more practical things seem to have taken over peoples minds. Like f.ex. how to arrange workspaces at home for both children and grown ups.

And for single humans, even “Dating” seems to be back on normal search levels in January 2021, after taking a real dip during 2020.

Offering help online is never wrong, certainly not when people are stranded at home. Clearly we had a lot of other things to worry about during 2020 than dating or going to counseling, maybe that’s why the search term “Online help” made one first jump up worldwide around the start of lock-downs. And then made a spike during end of July, when most schools in the world are closed. Here, new niches of possibilities seems to be opening up for creative digital entrepreneurs. What about trying to gather the knowledge and staff needed to create a new pioneering digital baby-sitting service for children, that parents all over the world will want and pay for? Or maybe a digital service that can assist isolated grown-ups, and help them with all the things they need to get done?

The search term “Online help” shows a jump and a boulder worldwide during March to May, then another very sharp spike mid-July. Maybe that’s when parents started to become overwhelmed with taking care of kids as well as everyday chores, while at the same time handling their work load? ILL: GOOGLE TRENDS.

Google still holds the largest part of the search engine market in the world, which makes their statistics a reliable and an incredibly valuable resource. Google Trends is definitely where you would want to start, to know more.

There are many other great search engines in the world that we should know about, and they are all fighting for the data of the available users. Microsoft’s Bing f.ex. provides us with their own keyword research tool.

According to Searchenginejournal.com, there are 17 search engines other than Google worth knowing about. According to Kinsta.com, there are 22. And of cause, Wikipedia have them all listed and linked up, together with geographical and linguistic facts.

Internetlivestats.com tells us that in September 1998, when Google was founded, it served ten thousand search queries per day. By the end of 2006 that same amount would be served in a single second. And, just one year later, Google’s search engine was already answering 3.5 million search queries daily. The searches kept increasing exponentially, and although the growth started to go down in the late 2000:s, the number of searches are now so big that they are almost impossible to fathom, even though the magazine Internet Live Stats do their best to visualize the quantities.

Statistics showing the increasing number of search queries on Google 1998-2012. ILL: INTERNET LIVE STATS.
Google’s growth had a spike in the mid 2000:s, but since then it has slowed down. ILL: INTERNET LIVE STATS

When it comes to statistics, Google Trends is really useful and a free service that can give you ideas and inspiration for your website content, business, and more. Their open statistics can show superficial, raw, results from countries, regions, cities or the whole world.

There are of cause other services, most of them payable. The magazine Search Engine Watch has made a very useful summary of resources in their review “What people search for: Tools for trends”.

Answer the public” for instance, gives you three searches for free, every day, and sets up a chart for your search term, where you can see how the word has been used, in different countries.

Visualisation for the search term “kid’s desk”, in a free graphic from Answerthepublic.com.

There are other services that can help refine the raw results from Google and chart specific User Journeys, usually connected to a single website, showing how users progress from search to purchase, all the way from original queries that hatch up with your SEO key words, down to the final landing pages. These valuable micro data are called clickstream data. You will find some of it in the analytics setup for your own website. One of the companies providing payable services is Wordtracker.com. Another provider is Clickstream.cc.

However, since this is not a text about SEO but about search queries, let’s return to statistics.

Google’s market share in the query data business in September 2018. ILL: KINSTA.COM

Still the dominant in the world of search engines, Google held a whooping 90% of the Search Market in the US by the end of 2018, had another 2,9% through the purchase of YouTube, and by the end of 2019 had 118,899 employees. Yahoo, that was a real competitor in the beginning of the internet, had by then been reduced to holding only a friction, 1,57%, of the Search Market at the same time.

As you already know, the tech giant Microsoft decided to go with their own search motor, Bing. It provides keyword research as well as webmaster tools, and hooks elegantly into the Office programs delivered with the almost every PC that sells in the world. Microsoft’s new web browser Edge also comes with Bing as the preinstalled search engine.

Bing, which is particularly big on voice queries and has partnered up with Yahoo, had actually managed to power one third of US online queries in October 2020, and 6,5% of the world market in July 2020.

So do not focus only on Google when you make your research. Even though a 6,5% share might sound small, it represents millions of users. That’s why you should also learn about how to optimize your SEO for Bing.

Brands, how often (in percentage) they appeared in searches, either payed for by companies or organic (driven by users themselves, for instance through sharing in social media). ILL:

This past year has been exceptional. It has seen massive changes on the Search Market, and in how businesses and e-commerce place their efforts to increase traffic. Many brands have stopped paying for traffic, while personalization, high-quality content, testing, and other methods for growth are booming. And from what we know now, 2021 will probably not be different. Read more, in this New Years Review from Search Engine Watch.

And finally, when preparing your content and pages for the new keywords 2021, don’t forget that Google will introduce new algorithms soon to include a factor called Page Experience, together with mobile-friendliness, safe-browsing and HTTPS.

Happy searching 2021!

UX Designer & UX Writer, with some Frontend skills. Journalist. IP/Author's Rights. Tech. New Digital Media. Networking across the Globe. Ex board mbr RSF/SE.