Remember: You are responsible for what you put into this world

Ill: Soulpancake

What’s the use of making a lot of money, if the success and riches are built on manipulating people, making them unhappy? Is it possible to thrive in a company living off design that makes users spend more money than necessary on all their buys? Or do you believe we have moral obligations, as humans, to always create good for the world? If you think we do, can we work together to establish Ethical Design as a new normal for the industry?

Our generation could be remembered…

– Storytelling based on statistics has never been more interesting!

Statistics from Google Trend, showing search terms in graphs. The vertical scale shows the percentage (0–100) of all searches measured at the same time. The horizontal scale shows results from five years of statistics in the USA. The first spike is ”work with kids at home”. The second spike came when people realized that they were in for a longhaul, and decided to buy office desks and office chairs. ILL: GOOGLE TRENDS.

Perhaps unsurprisingly, Google is the world’s most visited website and search motor. It’s even one of the most-searched terms on Microsofts competing, but smaller, search motor Bing (”google” is query number three to be exact, only bypassed by “facebook” and “youtube” ). But more importantly, for this text, it’s possible to extract so many facts about peoples behaviors and wishes from Google’s statistics, not only through your own website analytics set up, but also from global, or local, trends in search words.

So, why would you care? Well if you…

– if you let them

Words on the pavement saying “Passion led us here”

UX:ers can drive disruptive, unique, and beautifully innovative changes in your organization, unleash the true potential of your employees and profoundly change the way you work to produce your services. And it will lead to better business too.

To survive as a business in the rapidly changing world of today you need to be agile. And to be agile, you need to let go. Of old ideas, value systems and preconceived ideas about what the world is all about. It’s scary, we know. But once you let agile UX: ers liberate your employees, transform your organizational culture, and create their…

Tales & Facts from the Hyper Island UX upskill program

colored lights and dimmed picture
Photo: Unsplash

Online learning


This review recounts, starting from a very private process perspective, how I managed to make qualitative and quantitative field studies, construct hypotheses, experiment with and prioritize my questions, make surveys and user interviews, synthesize insights and present final recommendations for stakeholders, using the Hyper Island methods in designing an app aiming to make the world a better place.

My learning curve can humbly be described as a tangled line stretching slowly back and forth, shifting between learning and insights, on the how, and the why. Being a rather non-academic person, there is a lot left for me to learn…

– shrinking the gap between expectations and reality.

Social Robot Head and computor
My social robot lab. Photo © Aminata Grut

The Furhat I have been assigned to program looks at me with big eyes and a friendly, open expression. It is not really possible to mistake it for a human. But the facial mimic, the natural posture of the head, the soft, 3d animated image, projected from the inside on it’s silicone mask, and the fact that it can speak and listen to me, creates a surprisingly likeable and realistic persona.

It is easy to like the Furhat. But how easy will it be to program it? I will get back to that in a moment. …

Aminata Merete

UX Designer & UX Writer, with some Frontend skills. Journalist. IP/Author's Rights. Tech. New Digital Media. Networking across the Globe. Ex board mbr RSF/SE.

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